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What is a SuperFood?


Everywhere you go you keep hearing of the term, ‘SuperFood’.  It seems like everyday there is a new fruit or veggie that is a SuperFood.  First it was Kale, then chia, greek yogurt, then green tea.  Now you are probably on this site saying but I thought Aronia is a SuperFood and that’s a good thing.


The short answer is yes, Aronia is a superfood.


Though that term has been used so much lately we’re not sure people even know what that means anymore.


We take SuperFood to mean one thing a food that is packed with a higher than average nutrient and/or antioxident content compared to other foods.  ​That’s it.   Anyone that tries to tell you that a SuperFood can cure disease or instantly ‘detoxify you’ – run the other way.  That’s simply just not true.


We don’t want anyone to thing that a ‘SuperFood’ is anything more than what it was originally meant to mean – a very healthy and higher than average concentration of vitamins and anti-oxidants.


Think of it as a pound for pound concentration of goodness.  A good way to think of it is a comparison of "Lentils" to 'Beef" on a gram to gram basis lentils have more protein than beef.  Plus it's cheaper.  So lentils are a 'superfood' of protein compared to beef.


Everyone knows about Quinoa and how many think it's a 'superfood', well again lentils have twice the protein and fiber as quinoa - gram for gram.


But a 'Superfood' is nothing more than that, it can't cure any disease or solve anything.  It's just about making a more informed choice with your healthy eating habits.